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For Sellers
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Key Market Factors
Marketing Your Property
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Key Market Factors

How long does it take to sell a home? There is no easy answer. Some homes sell in a few days, others may take several months. Recognizing the key factors influencing marketing can give you significant control over the time it takes to sell your home.

The proper balance of these factors will expedite your sale.

WE DO NOT CONTROL:
Location:

  • Location is one of the greatest factors affecting the value of your home.
  • Neighborhood desirability is key to a property's fair market value.

Timing:
  • The real estate market may reflect a seller's market.
  • Marketing conditions cannot be manipulated; an individually tailored marketing plan must be developed accordingly.

Competition:
  • Buyers compare your property against competing properties.
  • Buyers interpret value based on other available properties.

WE DO CONTROL:
Price:
  • If your property is not properly priced, a sale may be delayed or even prevented.
  • Reviewing the Comparative Market Analysis will assist you in determining the best possible price.

Terms:
  • The more terms available, the broader the market, the quicker the sale and the higher the price you'll receive.
  • Terms structured to meet your objectives are important to successful marketing.

Condition:
  • Property condition affects price and speed of the sale.
  • Optimizing physical appearance and advance preparation maximizes value.

 

 
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